The DISC Sales Model: Understanding D Type Personalities

Disc Model: D type personality

Disc Model: D type personality

This entry is the first of a four part series that will briefly describe each primary personality type in the DISC Model of Human Behavior.  Remember, that everyone is a unique combination of all four types.  That’s what makes you, you!  Today we are going to start with understanding D type personalities.  If you’re a High D, this is all about you.  If you’re not, this will help you understand why they do what they do!



No holds barred.  

Kick butt and take names.  

Those are the phrases that should come to mind when you’re describing a D-type personality.   Here are 5 D words that describe people that are a “High D”:









They are outgoing and task-oriented.  If you’re unsure about how those two details work together, you can read more about that here.


D’s will tackle your greatest problems or die trying.  No challenge is too great for them.  They are full of confidence and will let you know it.  Under control, they are quick to respond, courageous, and goal-oriented.  However, when they are out of control they can be rude, impatient, and abrasive.  They are great leaders and are always ready to step up.  They make great athletes, entrepreneurs, and executives.


When they communicate they use forceful tones.  They are direct and to the point.  You won’t catch them using “touchy-feely” terms.  They use big gestures and a forward lean to direct conversations.  They love debate and competition.


Their motto is:  Ready, Fire, Aim!! (Collateral Damage is going to happen.)  They represent about 10% of the population.


In summary, D’s in the workplace or your family are going to be big personalities that are quick to make decisions and get to the point.  To get them to respond, be direct and focus on the end result.  Be ready to pick the pace and you’ll get along with a High D just fine!

We work with organizations that want to build better relationships internally, with prospects, and clients so that they can connect with people more quickly, close more sales, and build better teams.  This increases productivity and reduces stress.  For more information please give us a call or fill out our contact form here.

Concise Adult Version

This 6-page report provides essential feedback with an accurate measurement of your personality blend. Your report will include the following:

  • Words that describe you
  • Your strengths
  • Keys to Excellence
  • Your value on a team
  • Your DISC personality graphs